UNITED BY SPEED

POWERED BY EVOLUTION

Taking your passion for transcendence to a new level and LEAVING racism IN THE DUST

Gear Up!

Apparel and collectibles made for true leaders of the pack.

Lightweight tops & yoga pants

From the track with the pack, to post event snacks. From octane driven meetups, to a good run pounding the pavement and tearing the streets up. Our Signature Track Beacon gear will be your easy to wear, familiar signal to fellow members of the pack wherever you may roam.

Hoodies & Jackets

Whether you're chilling during a cool moto event, or you're simply one of the cool people running a chilly 10k, our hoodies and jackets will have you covered during those special times and anytime you want to make a statement between those memorable events.

Decals & Accessories

Make a statement while making a difference with our reusable bags, sporting one of our hats, your pup can also a part of the pack!

Limited Edition

We know you like to push it to the limit sometimes and go really fast. Don't fly by our limited releases. Get yours while supplies last!

FUND THE MOVEMENT

Donate here to help fund the collaborative.

About the Brand

WHERE PASSION UNITES PEOPLE

Race-ism Over Racism: Created to bring people who are passionate about the evolution and revolution of humanity together through common interests. From octane fueled weekend meetups, to 5k's for a cause, to the little ones in any given neighborhood matching up for a friendly challenge, to major city marathons, to days and nights at the track. Your Race-ism Over Racism gear will help you stand out as a member of one of the greatest and most united communities on the planet.

Unity Through Movement

Bringing enthusiasts together through a shared passion.

Respect for Every Mover

Celebrating all backgrounds and experiences.

Authentic Racing Culture

Inspired by all motorsports communities.

Our Mission

Creating a better world through our passion for movement.

We believe that the thrill of friendly competition is one of the few common attributes capable of bringing people together regardless of differences. Our mission is to promote inclusivity, respect, and camaraderie via our brand, allowing enthusiasts to proudly represent those values. Created to unite humanity through common interests. Preferred by winners.

  • Promote Unity

    We bring together riders, drivers, bikers, runners, and racing enthusiasts from all backgrounds under one community. Through a shared love for performance and truly friendly competition, we break barriers and create a space where respect, teamwork, and connection come first—both on and off the track.

  • Support Community

    We believe a strong race culture is built through support, respect, and encouragement. Our mission is to foster a community where enthusiasts uplift each other, celebrate achievements, and engage in meaningful interactions that strengthen not only the pack, but the entire human collective.

  • Celebrate Diversity

    Diverse communities are for everyone, regardless of identity, experience, or background. We celebrate everyone in our pack by embracing different perspectives, stories, and styles—creating a space where every fan, participant and supporter is seen, valued, and included.

Ready to  join the pack  and represent the movement?

Start collecting your gear today!